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Indian IT And ITES Sector On The Rise


By Sumit Kumar, Section Computer Gupshup
Posted on Fri Jul 04, 2008 at 01:49:13 AM EST

The information technology and information technology enabled services (IT / ITES) industry has impacted the Indian economy and its social fabric immensely. The irreversible initiatives taken by both government and organisations are a case in point..

The ITES sector has matured considerably with its expansion into varied verticals, well differentiated service offerings and increasing geographic penetration. India's importance among emerging economies, both as a supply and demand centre is fuelling further growth of the sector. The IT / ITES industry continues to be one of the fastest growing industries in India, while India maintains its position as a strategic off-shoring destination for MNCs worldwide.

The ITES-BPO employee base has grown to 553,000 in FY (financial year) 07 from 415,000 in FY 06. Over the past decade, the Indian BPO segment has witnessed significant transformation. Starting with basic data entry tasks, the industry graduated to a high proportion of voice-based services and a range of back-office processing activities. The last 3-4 years have seen the scope of services expanding to include increasingly complex processes involving rule-based decision making and even research services requiring informed individual judgment.

The rapid expansion in the scope of BPO has been accompanied by an equally rapid adoption across a range of vertical industries. This wide range of services may be summarised into four broad categories comprising customer interaction services (CIS), finance and accounting (F&A), human resource administration and niche business services.

Key highlights of domestic BPO industry:

BPO demand in the domestic market has witnessed noticeable growth over the past few years. The annual revenue aggregate of the domestic market for ITES-BPO grew to USD 1.2 billion in FY 2006-07 from USD 0.9 billion in FY 2005-06, illustrating a significant increase in demand. While the high growth rate may be attributed to a small-base effect, the rapid adoption of BPO in the domestic market is receiving well-deserved attention.

The Indian economy is increasingly being integrated globally, businesses in India are beginning to face increasing levels of global competition and being pushed to deliver world class levels of product and service quality. ITES-BPO has emerged as an effective means of entrusting specialists with the task of consistently delivering the desired high-levels of quality - leaving the client organisations to focus on their core businesses.

Key growth drivers of Indian ITES-BPO exports:

Abundant talent- India's young demographic profile is an inherent advantage complemented by an academic infrastructure that generates a large pool of English speaking talent. Talent suitability concerns are being addressed through a combination of government, academia and industry led initiatives. These initiatives include national roll out of skill, setting up finishing schools to supplement graduate education with training in specific technology areas and soft skills and memorandums of understanding (MoUs) with education agencies to facilitate industry inputs on curriculum and teaching and develop faculty development programme.

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Sustained cost competitiveness- India has a strong track record of delivering a significant cost advantage, with outsourcing organisations regularly reporting savings of 25-50 per cent over the original cost base. The ability to achieve such high levels of cost advantage by sourcing services from India is driven primarily by the ability to access highly skilled talent at significantly lower wage costs and the resultant productivity gains derived from having a very competent employee base. This is further complemented by relative advantages in other elements of the cost structure (eg telecom) that contribute to India's cost competitiveness - even when compared to other low-cost destinations.

Continued focus on quality- Demonstrated process quality and expertise in service delivery has been a key factor driving India's sustained leadership in global service delivery. Since the inception of the industry in India, players within the country have been focusing on quality initiatives, to align themselves with international standards. Over the years, the industry has built robust processes and procedures to offer world class IT software and technology related services.

World class information security environment- Stakeholders of the Indian BPO companies recognise security as an indispensable element of global service delivery. Individual firm level efforts are complemented by a comprehensive policy framework established by the Indian authorities, which has built a strong foundation for an 'info-secure' environment in the country.

Business infrastructure- Rapid growth in key business infrastructure has ensured unhindered growth and expansion of this sector. The BPO sector has been a key beneficiary with the cost of international connectivity declining rapidly and service level improving significantly. The growth is taking place not only in existing urban centres but increasingly in satellite towns and smaller cities as well. Critical business infrastructure such as telecom and commercial real estate is well in place, improving other supporting infrastructure a key priority for the government. STPI (software technology parks of India) infrastructure available across the country and magnitude of investments shows government support to the industry.

Enabling Business policy and Regulatory environment- The enabling policy environment in India was instrumental in catalysing the early phases of growth in this sector. Policy makers in India have laid special emphasis on encouraging foreign participation in most sectors of the economy, recognising its importance not only as a source of financial capital but also as a facilitator of knowledge and technology transfer.

The Indian ITES-BPO sector has benefited from this approach, with participating firms enjoying minimal regulatory and policy restrictions along with a broad range of fiscal and procedural incentives. Outsourcing brings substantial benefits to the global economy, and the lion's share will likely go to the US economy.

Businesses can dramatically reduce costs and improve their competitive position and the economy can generate more output. As a result, outsourcing is likely to increase in volume by 30 to 40 per cent over the next five years. This will mean a loss of some 200,000 jobs a year in services over the next decade. Rather than shrink from this, the US policy and businesses need to reinforce the flexibility of the economy and soften the impact to those workers, who are likely to be affected by outsourcing. Given the large surplus generated from outsourcing activities, doing so is highly feasible. By doing so, they will help ensure their own competitive interests and America's and will create a win-win situation for the global economy.

Source: Indian IT And ITES Sector On The Rise

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