Over 50,000 employees have visited the website and more than 2,000 of them have uploaded posts.

CTS introduced blogs around the same time. There are about 3,000 active bloggers in the organisation and page view per month has crossed the million mark.

IBM’s BlogCentral hosts more than 4,000 active blogs. But like CTS, it has developed an internal networking website on the lines of Facebook. It allows employees to create profiles, post photographs, list interests, comment on company events and chat.

“A colleague in Chennai used to upload pictures and anecdotes during a trip to China, allowing many of us to know a place that we will perhaps never visit,” said a CTS employee.

TCS has a platform called Just Ask that allows employees to post questions that others can answer.

“If someone often answers questions on a particular domain, the relevant specialist group can draft that person into the domain. Just Ask gives visibility to talent within the company,” said Krishnan.

Senior executives who often maintain active blogs sometimes identify future leaders in this manner.

The companies have their own policies on blogging. While IBM has a set of guidelines, at TCS, there are no restrictions on content as long as it is not offensive.

Employees at CTS cannot post anything derogatory or defamatory in their blogs. They are also expected to be authentic.