As Habibs hairstylist Pankaj Killa pointed out, the products cost "at least 30 per cent less" than rival brands, and have "similar effects".

"When we came here seven years ago, most women didn't want any style other than a bun or a braid. This awareness and willingness to experiment is a giant leap forward," felt Dickson.

Besides the colour, Biolage Therapies, a hair-care range that complements the dyes, was also launched.

FIFA fare

While the victory of Argentina over Tunisia may have been a predictable affair, the party which took place at Prince of Cal, where the match was telecast live, packed in a few punches.

The lounge bar at Sourav's hosted the event, organised by ESPN to create awareness about the ongoing FIFA Confederations Cup 2005 in Germany.

"West Bengal, Kerala and Goa are three states where soccer is a rage. We are trying to promote soccer in these territories," said a spokesperson for the channel.

Indian team skipper Bhaichung Bhutia was the special invitee for the evening, and doubled as quizmaster, asking questions related to the football event.

After the match, spectators left their cosy couches to make their way to the dance floor, where the DJ kept them busy with tracks like Kajrare, Teri toh, Woh lamhe and Dhol vajda.